Headquartered in Switzerland, CBC has been deeply rooted in the Asian market for more than 25 years.

Mar 23,2021

Transforming Small Businesses into International Brands


Companies need a brand strategy, and that's not something that's hard to reach. Today, we live in a world dominated by brands. Brands can inspire trust in users. The brand is like a statement, issuing a powerful and harmonious voice, delivering the culture and values of the enterprise. Once established, more value can be created.

To turn small local companies into recognized international brands, it is necessary to occupy every market in the world, and China will be a market that cannot be ignored. China is a country with the largest population in the world, and its economy is in the stage of rapid development. The development prospect of Chinese market has undoubtedly become the focus topic of the industry nowadays. 

When faced with some challenges excepting favorable tax policies, such as the establishment of Company Formation in China, small and micro businesses can be exempted from some tax. In addition, they can often meet the challenges through an important strategy, which is the brand strategy, this is worth further research and discussion.

There are a few things you need to keep in mind in order to launch a global campaign. You must understand the market, you must create a marketing plan, you should tailor your marketing approach to suit you, and you should localize your communication.

Once your company has decided to expand its marketing worldwide, you must understand the context of the workplace. Every region has a variety of behaviors and norms when dealing with marketing messages. How people want to connect; And the things that fit the place and so on. For example, adopting China Market Entry Services, which is obviously a good plan, can enable enterprises to quickly integrate into the local Chinese Market and avoid many unnecessary troubles.

Brand localization is an important means to enter foreign markets after becoming an international brand. No matter how successful some multinational brand enterprises are in their domestic development, they need to have a deep understanding of the localization process when entering the Chinese market, otherwise, it is difficult to establish a foothold in the Chinese market. At present, there are many international brands that have successfully localized themselves in the Chinese market, which has a great relationship with their positioning and marketing in the Chinese local market.

One well-known international brands, for instance, its Company Setup In China, and obtained great success In the Chinese market, investigate its reason, powerful appeal to remove the brand itself, also lies In its localization strategy the full implementation of the Chinese market, its selection is not only consistent with the brand image of the Chinese star as a spokesperson, also emphasis on the inheritance of classical elements and design, and repeatedly into the Chinese traditional elements In the product design, its are very well In product design and marketing brand localization is realized.

Foreign Company Set up In China, the great reason for the support from the local government is that it has a good corporate image and popularity. The Chinese government, enterprises and people often regard the localization of personnel, corporate culture, materials and marketing in China as a criterion to judge whether a multinational company is beneficial to China.

One of the common mistakes, companies make in global marketing may be not taking into account the input of strong and capable employees in foreign markets, especially when making strategic decisions. These people are important because they know their country and your company. Since one of the biggest problems is that companies face when including local input is communication, the marketing team must have a system in place to ensure that local viewpoints are regularly collected and distributed. For instance, Using Company Incorporation Services China, it makes easier for enterprises to acquire the right local talent at low cost.

Book the latest information


Address: Parkterrasse 14, 3012 Bern

Phone: +41(0)78 622 3592



Address: CBC Building, 49A Wuyi Road, Shanghai

Phone: +86(0)21 6132 9911



Address: B-805/806, Sagar Tech Plaza, Sakinaka Junction Andheri Kurla Road, Andheri (East), Mumbai, Maharashtra, India 400072

Phone: +91(0)22 6770 3718


Hi, we'd love to hear from you!

Please note: Required fields are marked with an asterisk ( * ).